With each project for each brand,
we challenge ourselves to produce
the best work possible.
Brief: Midland Oil, a Swiss company that produces one of the highest-quality oil in the world. Because of the myriad benefits that social media marketing offers to businesses, like most brands in 2024, they aimed to enhance their social media presence and strengthen brand recognition.
Our approach: In less than three months, we successfully amplified their social media presence and engagement with their target audience, which helped us to achieve our ultimate goal – an increased number of online orders. Our tailored strategies focus on creating compelling content, leveraging user-generated content, and optimizing ad campaigns to maximize reach and engagement. Through consistent monitoring and analysis of key metrics, we continuously refined our approach to ensure optimal results. As a result, not only did we boost online orders, but we also fostered a loyal community of satisfied clients.
Brief: Because we have anon-disclosure agreement, we will refer to them only as an “E-commerce store”. Their goal was to simply increase the number of sales with their current advertising budget.
Our approach: As their previous Cost per Messaging Conversion was $1.95, the main goal was to lower the cost as much as possible. Our first objective was to take a deep look at the market and develop an advertising strategy that fits our client. The second objective was to implement the strategy and optimize their Facebook page, Ad creatives, and target audience.
After these objectives, we tested a lot of visuals and audience approaches, ending with this incredible result and saving 45% of their advertising costs.
Brief: Our client is a medical center based in Skopje. Although they have been one of the first opened private centers, it struggles to keep up with new trends and larger medical centers. Their biggest issue is the name, as it is often confused with the rest of the centers that share “Medika” in their name. So, the main request was to raise awareness about their brand, primarily online.
Our approach: Based on their requests, we chose social media management and advertising to raise awareness for their brand, especially for reaching to new patients. Moreover, we are completely redesigning their website, which is currently in process at this period. Based on the company’s weak and strong points, we have created a social media strategy and detected the right messaging to communicate with their target audience for the variety of services they offer. After only 3 months, we have managed to achieve great results on their social media and everyday we are still improving and adapting the strategy.
Brief: As a result of a non-disclosure agreement in place, we will exclusively identify them as an “E-commerce store”. Their primary aim was to boost sales within their existing advertising budget.
Our approach: We were focused on the fact that their previous stood at $2.11. Our key objective was to significantly decrease this cost. The initial step involved an in-depth market analysis to tailor an advertising strategy for our client. While executing this strategy, we were also refining their Facebook page, advertisement designs, and target audience.
Upon achieving these milestones, we conducted a series of tests involving various visuals and audience engagement techniques. This endeavor ultimately led to an impressive outcome: a remarkable 54% reduction in their advertising costs, resulting in substantial savings.
Brief: This is our second collaboration with Velmar food so you already know who they are and where they come from, but this time they have their newly added product – Garlic cheese bread.
Our approach: Because their product is also put on a shelf, their package design is one of the most important things in order for their product to stand out from the others. Again, we focused on strong and “happy” colors that will associate people with their brand colors and grab their focus.
Brief: Like the other two E-commerce stores, we also have a non-discloser agreement with this company. Their goal was the same – to increase sales with their current advertising budget.
Our approach: Our methodology consisted of targeting a reduction in the prevailing $1.73 Cost per Messaging Conversion. We initiated our process by conducting an in-depth analysis of the market landscape, tailoring an advertising approach to suit the client’s requirements. Subsequently, our second aim involved executing this strategy by refining their Facebook page, optimizing Ad creatives, and pinpointing the ideal target audience.
Following the accomplishment of these goals, we proceeded to experiment with various visuals and audience engagement techniques. The culmination of these endeavors led to an exceptional outcome, as we managed to curtail their advertising expenditures by an impressive 41%.
Brief: As a non-government organization, that supports families in need, their request was to receive a memorable logo that will showcase their mission and vision – to bring a positive change in the society.
Our approach: Following the brief, this logo design is inspired by their mission. The symbol is a combination of a heart – representing the compassion of this project, and the sun as a representation of positivity and a new beginning for many families.
Brief: Velmar food is a company from Macedonia that sells packaged food that requires a very short period of time to prepare. They needed a brand-new package design for their new product so they reached us.
Our approach: Because their product is put on a shelf, their package design is one of the most important things in order for their product to stand out from the others. We focused on strong and “happy” colors that will catch the focus of the people.
Brief: Bonivuk Logistics, a Chicago-based trucking company, covering up to 48 states. Their request was only to be present on social media because they were inactive for over a year, but we wanted a little bit more…
Our approach: The inactive and unappealing audience was our main concern. In order to activate them, we started creating interactive and informational posts that will encourage them to share their opinion and thoughts. Because we also wanted to increase their followers a bit, we did detailed research for the right hashtags and where to use them, giving us the results we wanted.
Brief: Our client was the first Roman pizza place in Skopje. Their request was to produce a visual identity depicting Rome’s most famous landmark – Colosseum.
Our approach: We did a logo identity according to the client’s request – a Colosseum icon followed by an elegant typography that elevates the design in a more elegant manner compared to a regular pizza place. The color palette gives the restaurant a more sophisticated look. This project’s print design included a menu and a disposable food tray. ‘Taste Rome’ was a main message that was communicated in the menu design. Moreover, the idea for a tray design was to create a copy of an Italian newspaper cover that includes the history of pizza. So, not only it resembles to Italy, but it gives a different experience and opportunity to learn something new while eating the best pizza in town!
Brief: Our client Chris is a serial entrepreneur with plenty of projects behind his back. He has founded an online sports brand, Division42, and co-founded another successful company, Ano Hemp, producing high-quality THC & THG oils
Our Approach: Because he wanted to create a unique dating app from scratch. We took the project from start to finish – starting with research about the target users and creating user personas alongside low-fidelity wireframes, to finishing a complete, interactive & final design of the dating app.
Brief: We had a client with a small-sized company with the primary goal to increase its brand awareness and reputation. They were offering offline service so they had clients only from their local area.
Our Approach: Because of their customers, we decided to take a little different approach and to go with organizing a couple of events in order to show their quality and to increase their brand awareness. We successfully made a few collaborations with some of the biggest companies in their area and organized 5 huge gaming events with more than 300 people attending each one. With this marketing plan, our client managed to get massive brand awareness and an increase in revenue by 32.88%
Brief: Our client was a newly opened Villa in Krushevo needing a visual identity. Their main goal in the brief was to receive a visual identity that will give them a modern identity that will differentiate them from the competitors.
Our Approach: First, we have started with a detailed analysis of the current competitor’s market and their current visual identities. This research guided us to the right path and we found out how to make Villa Krushevo Inn stand out. As it is placed in a touristic town, we searched for inspiration mostly in the surroundings. One of the main features of the villa is the amazing view of the town. Using this feature, we created a logo that portrays the view that the visitors will have. The view includes a few of the most significant landmarks, which makes the logo mark easily recognizable. For the color palette, our main inspiration was the dense forest that surrounds the town, making the green color as a primary one.
As it is a smaller accommodation complex, the rest of the outcomes extended to business cards and door signs. The overall feeling of satisfaction was mutual with the client, also it has caused very positive comments from the visitors and locals.
Brief: Our client was a new Lawyer’s Office needing a visual identity. Their main goal in the brief was to receive a visual identity that will give them a modern look and have a professional-looking visual language in their corporate identity.
Our Approach: We have developed a logo that is a fusion of the traditional symbols in the law field, but with a modern twist. The visual identity was defined by a color palette that gives a sense of stability and professionalism. Furthermore, the outcome scope was expanded by a stationery design that will follow the basic brand principles and give our client a complete and harmonious look. Our main goal was to create visuals that will reflect their work ethics and professionalism and place them as a modern office that cares not only about their work but also for their brand image in society.